Services

Strategic Market Planning  We’ll look at your current situation, including your customers, potential customers, competitors, partners, and industry trends.  We’ll look at your company’s strengths and weaknesses, product portfolio, and core competencies.  We’ll figure out how to take what you’ve got and get you where you want to go.  We’ll define your target markets and create the messages that will compel your targets to become customers, so that you can watch your bottom line grow.

Marketing Communications

From collateral to website development, from tradeshows to technical white papers, from direct mail to seminars, and more, Macadena Marketing will make you shine. We’ll develop the campaigns, programs, and collateral to deliver your message, enhance your brand, and grow your bottom line.

Public Relations

We are storytellers first and foremost. We tell your story, your product’s story, and your company’s story to increase visibility and competitive edge. Our strength is in our ability to take complex technical concepts and translate them into messages that resonate with key target audiences.

 Anyone can write a press release. The art of public relations is getting the target media and opinion shapers to not only read the releases, but craft stories about your company and ultimately, look to you as an industry resource. Sending a press release to an editor with the hopes that the news will be included in a story is not enough. We understand each publication’s audience, how each editor works, what stories work best in which publication, the tone of each individual publication, and the right timing to meet tight deadlines.  We’ll make sure we get the correct story to the right audience.

Innovative Marketing Programs

 Looking to increase your bottom line and grow your business? We are known for our creativity in developing marketing programs that are just a little out of the ordinary.

Perhaps you can leverage your training resources to promote your product.  Perhaps you can build on a partner’s program to gain greater visibility for your company.  Perhaps you can take advantage of a media opportunity outside your usual industry, business, and local press.

 If there’s an opportunity to get a big bang for your marketing buck, we’ll find it – and get you noticed.